Since I mentioned platform before, I thought I’d share this straight from a colleague’s email —

“By ‘platform,’ I mean a president of a company who can buy back books for resale, someone involved with a high-profile website where the book can be promoted, or a speaker who gives seminars (to a significant number of people) where books can be sold.”

When you’re talking about buy-backs to make a book work, it sounds like vanity publishing, and this is from one of the larger houses, but even then some books will break through. And I’d love to work with anyone who meets the criteria above, but it does illustrate that you often need much more than a great idea to make a book work.

  2 Responses to “One editor’s definition of “platform””

  1. I’m with you, Matt. If you have to buy books back, then something’s odd in Denmark. On the other hand, if you’re talking about an exec bulk purchasing X thousand copies of a book for distribution to employees or customers… but that’s problematic because they’d probably be at High Discount so their sales figures won’t actually reflect greater profit, right?

    In any case, you and I both know that there’s a name for authors who think that their job is done when they submit the last chapter in author review: poor.

  2. I agree, David, it’s more important than ever that authors think through their promotional strategy from the very moment they conceive of a book. And anything that gives an author a leg up will also spur the publisher to make a larger investment in marketing. You do a great job with your various sites, your articles and your speaking. In fact, I think your speech on this topic last year at Waterside not only helped you land a book but certainly helped other authors to think more deeply about how they can connect with their audience, utilizing page rankings, blogs and free content to build and support their market.

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