Harold Davis blogs about and links to a few hilarious conversations regarding Amazon’s SIP search phrases. Quoting Harold, “SIPs are phrases that appear with anomalous frequency in the inside content of the cataloged book compared with the entire the rate of occurence of the SIP in the universe of books in general.”

I had to check out a few books I’ve repped in the past and my favorite SIP had to be on Peter Kent’s Search Engine Optimization for Dummies where “rodent racing” was the lead term, followed by “keyword laden, your search engine position,” and another phrase I’ve never heard before, “revenge rodent.”

Collecting SIPs could be a diverting hobby for some. I know I won’t ever look at another Amazon listing without checking out the SIPs.

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