Here’s a nice wrinkle on audio books, self-publishing, and promotion, Podiobooks, covered in today’s Book Standard.

Podiobooks offers free podcasts of novels and narrative non-fiction. Most seem to be self-published and the podcasts are meant as a marketing tool right now, but the founders see some potential for selling advertising or sponsorships, and offer a 50-50 split of any future revenues on a non-exclusive distribution deal. It’s an interesting idea and another sign of what can be done with electronic distribution.

In most cases authors will sign audio rights to their publisher, and publishers won’t likely be jumping on giving away audio books anytime soon, but they might be inclined to distribute chapters as a promotional gimmick.

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