via Publisher’s Lunch, I like this quote from a recent Jeff Bezos speech in Seattle, this via the Seattle Post Intelligencer, Linked.

“We have even looked at doing things like electronic soul mate where we say here is the person at Amazon who has the closest history to you in terms of purchasing, and by the way here are the five things that they have bought that you haven’t.”

That sounds very cool, but also kind of, I dunno, icky?

I like to think I’m unique, you know, just like everyone else is.

Of course I’m a voyeur when it comes to other people’s purchase histories and I’m a huge fan of “Customers who bought this item also bought.” And if I see you walking around the bookstore I can’t help but check out your books.

For those with plenty of time on their hands, here’s an MP3 of Jeff’s speech, Linked.

  One Response to “Electronic Soul Mates?”

  1. You make very valid comments…. we want to be unique but can’t help but smile at the person driving the same nice car as us….


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