Again, I suggest that all my tech clients read O’Reilly’s latest analysis of the tech book market, Linked here.
Although a retrospective analysis can’t always tell us where we’re going, and it’s already too late to jump into some of these categories, or do so at your peril, this is a useful picture of where we’ve been recently. And it’s notable that this has some strong messages for business book authors as well regarding topics like data warehousing, business intelligence, and web 2.0. It’s at least possible to extrapolate some ideas out beyond the strict tech book market.
Wouldn’t it be great if we saw mainstream publishing periodicals like Publishers Weekly do this sort of graphical and granular analysis of the entire bookstore market? I hope they’re paying attention.