Help a Reporter: Because Everyone’s an Expert at Something

Here’s a shout out to Peter Shankman and his very cool site, Helpareporter, which matches reporters with experts. The queries come from all sorts of outlets, including bloggers, podcasters, trade magazines, book authors and big dailies.
I read his queries every day and pass leads to my clients when I see something that looks like a good fit, but HARO is also definitely worth checking out if you’re a writer and you’re looking for experts to interview yourself.
Peter has a fun blog and cool book, Can We Do That? Outrageous PR Stunts That Work and Why Your Company Needs Them. Check them out.