Tamar Weinberg (@tamar) is a freelance writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She is the author of The New Community Rules: Marketing on the Social Web (O’Reilly, July 2009), a primer to social media marketing. Tamar is also Mashable’s Community and Marketing Director. She has been recognized as one of the topmost public influencers of the web in New York City by NowPublic, one of NxE’s most influential female bloggers, and was featured in the “Top 100 Online Marketers” list. She blogs about her thoughts on social media at her personal blog, techipedia.com . Tamar lives in New York City with her husband and son.